5 Simple Tips to Increase Enrollment at Your Daycare
Feb 16, 2025
Are you looking to boost enrollment at your daycare but feeling overwhelmed? Don't worry—it's easier than you think! By making small, strategic adjustments to how you market your daycare, you can attract more families and increase enrollment. Here are five simple tips you can implement today to get started!
- Showcase Real Experiences with Testimonials
One of the best ways to attract new families is by sharing the positive experiences of those who already trust you. Collect testimonials from satisfied parents, and share them on your website, social media, and even in your email newsletters. Real stories of happy children and relieved parents will make new families feel confident about choosing your daycare.
Tip: Ask parents for specific examples of how your daycare has made a difference in their child’s life—whether it’s helping them reach developmental milestones or creating a nurturing environment for social growth.
- Optimize Your Social Media Profiles
In today’s digital age, social media is one of the most effective ways to reach local families. Make sure your profiles are up-to-date with engaging content that highlights your daycare’s strengths. Post photos of your daily activities, celebrations, and milestones that will give parents an insight into what their children will experience.
Tip: Consider running local Facebook ads to target parents in your area who are actively searching for daycare options.
- Offer Referral Incentives to Current Parents
Word-of-mouth marketing is powerful. Encourage your current parents to refer friends and family to your daycare by offering incentives, like discounts or small rewards. Not only does this help build your daycare’s reputation, but it also rewards your loyal customers for spreading the word.
Tip: Make it easy for parents to refer others by providing them with a referral card or a link to share on social media.
- Host a Free Event or Open House
Sometimes, the best way to show off your daycare is by inviting potential customers in. Hosting a free event, such as a family fun day, or an open house, allows parents to see your space and meet your team. Offer a sneak peek into your daily activities and let families experience firsthand what makes your daycare special.
Tip: Make sure to advertise your event on local community boards, social media groups, and school newsletters to get the word out.
- Provide Helpful Resources for Parents
Parents are always looking for ways to make their lives easier. Offering free, helpful resources—such as parenting tips, early childhood education advice, or even printable learning activities—on your website or social media can position you as an expert in the field. When parents see that you’re more than just a daycare, they’ll be more likely to trust you with their children.
Tip: Create a monthly newsletter or blog that shares educational content that resonates with parents in your community.
Increasing enrollment at your daycare doesn’t have to be complicated or time-consuming. By utilizing these simple strategies, you can start attracting more families and building stronger relationships with the ones you already serve. Start implementing these tips today, and watch your daycare business grow!
Would you like to adapt this to focus more on specific challenges or tips for daycare providers? Let me know if you'd like to adjust any part of this!
Blessings,
Christina
Join our SKOOL community and get daily captions and social media posts!
