Marketing Ideas for Daycare: 3 Quick Childcare Social Media Posts to Boost Your Business

Getting the attention of local families on social media can be overwhelming, but don’t worry! Here are three simple posts you can create in under 30 minutes to increase engagement and maximize your childcare business marketing efforts. Let’s dive in!

1. Before and After

Show parents how much better their lives will be once they enroll their child in your daycare program. Use photos, testimonials, and Canva templates to paint a vivid picture of the positive changes your program brings. Your text and graphic should tell a story of transformation and success that occurs after joining your program.

2. Video Testimonials (User-Generated Content)

Word-of-mouth advertising is one of your most powerful marketing tools. While posting text testimonials and reviews is fine, a 60-second video of a happy client sharing their experience at your daycare can boost engagement even more. Record the video with a backdrop of your daycare for a stronger impact. Check out this quick example to get started.

3. Engagement Posts 

Spark conversation among your followers with fast and simple posts. Use a plain backdrop and short, fun questions to encourage parents to stop and engage. For instance, you can ask, “How can you tell if a childcare program is right for your child?” Quick and easy to answer questions like this can help drive interaction on your page.

Understanding how to create content that grabs families' attention and gets them to engage is crucial for your childcare business. Sign up for Canva and give these ideas a try!

Let me know which one of these posts you'll test first!

Blessings,

Christina