If you’ve been running your childcare program for years, you probably feel comfortable with traditional marketing tools like flyers. After all, flyers are familiar, easy to make, and have worked in the past. But here’s the thing: times are changing, and the families you want to reach are spending more time online than ever before.
Modern marketing doesn’t have to be overwhelming or overly technical. In fact, digital tools like Facebook posts, email newsletters, and online reviews are just new versions of the trusty flyer. Let’s explore how to take what you’re already great at—connecting with families—and translate that into digital marketing strategies that work.
Why Digital Marketing Works Better
When you hand out flyers, your goal is to share your childcare program’s information and attract families, right? Digital marketing does the same thing but with a much bigger reach. Here’s why it’s more effective:
- Wider Audience: A flyer can only go as far as you or someone else delivers it. But a Facebook post or email can instantly reach hundreds—or even thousands—of local parents.
- More Interaction: Digital platforms allow parents to comment, share, and ask questions, creating a two-way conversation instead of a one-way message.
- Saves Time: Instead of printing, cutting, and handing out flyers, you can create one digital post and let it work for you around the clock.
Turning Your Flyer Into a Facebook Post
Think of a Facebook post as a virtual flyer. Here’s how to make the switch:
- Headline: Instead of "Open Spots for Toddlers!" try “Looking for the Perfect Place for Your Little One? Check Us Out!”
- Image: Snap a photo of your daycare space or a happy moment with the kids (with parental permission, of course).
- Details: Share key information like your program’s hours, age groups, and why parents love you. Keep it short and to the point.
- Call-to-Action (CTA): End with something like, “Message us today to schedule a tour!”
Turning Your Flyer Into an Email
Emails are another powerful way to connect with families. Here’s how to turn your flyer into an email that stands out:
- Subject Line: Make it catchy, like “Exciting News from [Your Daycare Name]!”
- Greeting: Start with a warm “Hello, parents!” to make it feel personal.
- Main Content: Use bullet points to quickly share the highlights of your program. Parents appreciate easy-to-read formats.
- CTA: Add a link to schedule a tour or reply to the email for more info.
Building Trust With Online Reviews
Online reviews are like word-of-mouth recommendations but on a much larger scale. Encourage happy parents to leave a review on Google or Facebook. These reviews build trust and help you stand out to new families searching for childcare.
Ready to Get Started?
You don’t need to abandon flyers altogether. Instead, think of digital tools as an extension of what you’re already doing. By shifting just a little bit of your focus online, you’ll reach more families and grow your program faster.
Ready to take one simple step toward modern marketing? Join our Skool community by clicking this link>>https://www.skool.com/childcaremarketing/about
