How to Promote Your Childcare Business on Instagram in 2025

In 2025, Instagram continues to evolve, offering new features and trends that make it one of the best platforms to promote your childcare business. With a focus on visual content, community engagement, and local targeting, Instagram provides ample opportunities to connect with parents in your area and boost enrollments. Here’s how you can leverage Instagram effectively to market your daycare in 2025.

1. Upgrade to an Instagram Business Profile for 2025

If you haven’t done so yet, switching to a Business Profile is essential in 2025. Instagram’s business tools continue to expand, offering deeper insights and easier ways for parents to contact you directly via call, email, or messages.

•   Action Step: Go to settings, switch to “Professional Account,” select “Business,” and optimize your profile with clear contact information, your daycare’s location, and a link to your website or booking page.

2. Embrace Instagram’s 2025 Content Trends: Reels and Stories

Video content is expected to dominate Instagram even more in 2025. Reels and Stories are key features to utilize for promoting your childcare business, offering a fun, creative way to show off daily activities, highlight your staff, and engage with local parents.

•   Practical Tip: Post short Reels showcasing different aspects of your daycare—like morning routines, nap time, or craft sessions. Use Stories to share timely updates, parent testimonials, and behind-the-scenes glimpses.

3. Leverage Local and Niche Hashtags

Hashtags remain crucial for discoverability in 2025. Use a combination of location-based hashtags and those relevant to your niche, such as early childhood education.

•   Hashtag Ideas:
•   #Daycare[City]
•   #Montessori[Location]
•   #Childcare2025
•   #PreschoolPrograms
•   #FamilyCareNearMe

4. Run Highly Targeted Instagram Ads

In 2025, Instagram ads continue to be a powerful tool for targeting local parents. You can run ads that reach parents of young children based on their location, interests, and more.

•   Action Step: Use Facebook Ads Manager to set up Instagram ads. Focus on parents within a 10-20 mile radius of your center, targeting those interested in parenting, early childhood education, and local community events. Include a strong call to action like “Schedule a Tour Today” or “Book a Free Consultation.”

5. Collaborate With Local Influencers and Micro-Influencers

Local influencers and micro-influencers, especially family and parenting bloggers, are trusted voices in their communities. Partnering with them can increase your visibility and credibility among local parents.

•   Practical Step: Reach out to local influencers in your area, offering a free tour or enrollment discount for their followers in exchange for a review or post. Make sure they showcase your unique features, such as your curriculum, staff expertise, or indoor/outdoor facilities.

6. Showcase Reviews and Testimonials

In 2025, parents trust peer reviews more than ever. Showcasing positive reviews and testimonials from current parents can help you build trust with prospective families.

•   Action Step: Regularly share screenshots or quotes from happy parents on your Instagram feed or Stories. You can also create video testimonials and post them on Reels or IGTV to provide even more impact.

7. Engage With Your Audience

Instagram’s algorithm favors engagement, so responding to comments, answering DMs, and interacting with local accounts can help boost your visibility. Engaged accounts are more likely to show up in local users’ feeds.