Why Facebook Isn’t Enough: The Hidden Opportunities You’re Missing

Are you relying solely on Facebook to market your childcare business? If so, you might be missing out on families who are looking for exactly what you offer.

In today’s episode, we’re uncovering why Facebook isn’t enough and how you can expand your reach.

Segment 1: The Facebook Limitation Overview of how Facebook works and its limitations (e.g., algorithms, limited reach without paid ads). Discuss real-world scenarios: “Have you ever wondered why only a handful of parents like your posts? It’s not you—it’s the algorithm.”

Segment 2: The Missed Opportunities Explain why Instagram, Pinterest, and Google are crucial for reaching today’s parents. Share a statistic or anecdote about how parents search for childcare across platforms.

Segment 3: Actionable Solutions Instagram: Tips for posting photos/videos of daycare activities and using local hashtags.

Website Optimization: Emphasize having clear contact info, booking options, and local SEO keywords.

Google Reviews: How reviews boost trust and visibility.

Pinterest: A quick win with boards showcasing crafts or parenting tips.

You don’t have to be everywhere all at once. Start with one new platform this month. Maybe it’s Instagram or even just updating your website. Small steps lead to big changes.

Want to dive deeper into marketing strategies? join our SKOOL community : https://www.skool.com/childcaremarketing/about