What to Post on Social Media When You’re Out of Ideas

Season #2

Social media is a powerful tool for childcare providers, but coming up with fresh post ideas can be challenging. In this episode, we’ll share a simple posting framework to help you stay consistent and engaging online. Learn how to connect with families, showcase your daycare’s unique qualities, and stand out from competitors with these easy, actionable tips.

Key Points Covered:

1. The Struggle of Staying Consistent
- Why many childcare providers run out of social media ideas.
- The importance of posting regularly to attract and retain families.

2. The 3-Post Weekly Framework

- Monday: Share a parenting tip (e.g., bedtime routines or healthy snack ideas).
Example: "Struggling with bedtime battles? Try this simple 3-step routine to help your child wind down."


- Wednesday: Post a fun photo or video of children learning (with permission).
Example: A picture of kids painting with the caption: "Today, our little artists explored their creativity with watercolors! 🎨"


- Friday: Highlight something unique about your daycare.
Example: A post showcasing your outdoor play area or a special event like Pajama Day.

3. Real-Life Examples

Parenting Tip: "5 easy, healthy snacks your toddler will love! 🍎"
Learning Highlight: "This week, we explored science by making fizzy volcanoes — the kids loved it!"

4. Unique Feature: "Our certified teachers bring over 10 years of experience to our classrooms. We’re proud to offer a nurturing and professional environment!"

5. Tips for Staying Inspired

- Repurpose content: Use past events, testimonials, or educational moments.
- Use a scheduling tool to plan posts in advance.

Join a community like ours to access ready-to-use captions and post ideas.

Call-to-Action: Join our Skool community to get daily social media ideas and captions sent straight to you. It’s the easiest way to stay consistent and attract more families to your childcare program! Join here.