Season 2
Episodes
What It Really Costs to Outsource Your Childcare Marketing
Ever thought about hiring help for your daycare marketing but werenāt sure what it might costāor what youād actually get? In this episode, I break down the real numbers behind outsourcing your childcare marketing....
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Ads vs. Social Media Posts ā Whatās Best for Your Childcare Business?
Should you spend money on adsāor focus on organic posts to grow your daycare? In this episode, I break down the pros and cons of both paid advertising and organic social media content. If youāve ever wondered how to...
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What Parents Are Really Searching for in Childcare (And How to Show Up)
If youāve ever wondered what parents type into Google when looking for daycare, this episode is for you. I break down the top search terms families use when hunting for childcare, and more importantlyāhow you can use...
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The 3 Types of Childcare Leads and What to Say to Each One
Not every parent is ready to enroll the moment they reach outāand thatās okay. In this episode, I break down the three types of leads most childcare providers get, and how to meet each parent where they are. From the...
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How to Speak to Your Ideal Childcare Clients
Ā Ā Struggling with parents who arenāt the right fit for your program? It might be your messaging. In this episode, Iāll show you how to clarify your voice, connect with families who align with your values, and use...
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Why Email Lists Matter for Childcare Providers
If youāve been relying only on social media to stay in touch with families, itās time to think bigger. In this episode, Iām sharing why email lists are one of the most powerful tools childcare providers can use to...
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Get Ready for Fall EnrollmentāStart Now!
Fall is a major season for new daycare enrollments, but the providers who fill their spots early? They start preparing now. In this episode, Iāll walk you through practical steps to get your childcare business...
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What Advertising That Actually Works Looks Like (Without Paid Ads)
Think advertising means spending money on Facebook or Google? Not necessarily. In this episode, I answer a question from a fellow childcare provider: āWhat does real advertising success look like if Iām not using paid...
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Why NOT Going Live Is Hurting Your Childcare Business (And How to Fix It)
Not going live could be holding your childcare business back from gaining the trust of local families. In this video, weāll discuss the misconceptions about live streaming and why itās so important for building trust...
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One Sure Way Your Childcare Business Is Doomed to Fail
If youāre a childcare business owner, you already know how challenging it can be to balance everythingāmarketing, staff, parents, and daily operations.
The truth is, failing to focus on three key areas can lead to...
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3 Income-Generating Tasks Every Childcare Director Must Be Focused On
Are you focusing on the wrong tasks in your childcare business?
Iāll share the 3 income-generating tasks that will bring in more families and boost your revenue.
Task #1: Optimize your website, social media, and...
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Boost Your Enrollment: The #1 Reason Parents Arenāt Choosing Your Childcare (And How to Fix It)
The #1 mistake childcare centers make in attracting familiesāa weak online presenceāand how to fix it to boost your enrollments.
Key Points Discussed:
Website Quality: Make your website professional,...
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